José Castro Castillo

Overview

Best Krazy Chicken (BKC) is a restaurant concept designed to compete with established UK chains by offering Colombian-style wood-fired rotisserie chicken with authentic flavours and traditional side dishes. The goal is to pair strong product quality with a clear, modern digital presence.

🔥 Watch wood-fire roasting example on YouTube

Strengths & Opportunities

🔥 Distinct Colombian-British flavor identity.

🌎 Dual-market story increases brand reach.

📈 Real fire. Real flavor.

🎨 High visual brand appeal.

🏅 Consistent fire-roasted quality.

Weaknesses & Threats

💰 Initial equipment investment (wood-fire system).

🏭 Regulatory and ventilation compliance costs.

⚔️ Competitive fast-food pricing pressures.

Context

BKC features chicken marinated with Colombian spices and roasted slowly over firewood. Side dishes include wood-roasted or fried potatoes, roasted ripe plantain, cassava, and homemade sauces like ají and chimichurri. This fills a gap in the UK market with flavours not currently offered by mainstream competitors.

Challenges And Opportunities

• Challenge: Competing with well-known chains and building brand recognition from scratch.
• Challenge: Communicating a new flavour profile to UK customers.
• Opportunity: Unique Colombian wood-fired taste and fast rotisserie service.
• Opportunity: Digital channels to reach local communities and increase footfall.

Design Choices

The website was designed with a focus on clarity, consistency, and accessibility. A clean layout with soft pistachio and sky-blue tones reflects the brand’s calm and natural identity while ensuring strong contrast for readability.

Forms and buttons feature proper focus states, large interactive areas, and clear color contrast for accessibility. Metadata integration (Open Graph and Schema.org) enhances visibility on search engines and social platforms. These design foundations established a consistent visual language across pages.

Concept for the Problem-Solving Page

🧩 The Problem-Solving Page was created to reflect the restaurant’s digital transformation goals, focusing on improving customer interaction and simplifying communication.

🧭 A clean and modern layout was chosen, featuring clear sections for:

• Social media links
• Contact information
• An interactive booking form

💡 These elements allow users to engage more easily with the business, demonstrating how modern web technologies can support real customer relationships.

📱 A mobile-first design ensures that navigation, buttons, and form fields remain usable on all screen sizes.

🎯 This section demonstrates the ability to integrate HTML, CSS and JavaScript to build a cohesive and user-centered solution.

Design Concept: Expandable Menu (Arrow/Accordion)

📂 To enhance interactivity and performance, the restaurant menu was implemented as an expandable accordion interface.

🔍 When a section expands, customers can view photos, descriptions, and prices within a structured layout.

✨ This improves clarity, reduces cognitive load, and maintains accessibility.

📈 Outcome / Results

✅ This prototype demonstrates my ability to design user-focused solutions.

🧠 I improved skills in responsive design, semantic HTML, and accessibility.

🤝 I learned to balance creativity with functionality.

Social Media & Contact Links

• Facebook: facebook.com/crazzychicken
• Instagram: @crazzychicken
• Email: J.E.CastroCastillo@edu.salford.ac.uk
• Phone: +44 1234 567890

Contact Form